02 February 2021

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The Next Generation of Apple Products are here

Apple has always tried to be at the forefront of ground-breaking mobile phone and gadget technology. The new Apple M1 chip is the latest advance in Apple technology, which is being described as a breakthrough, not an upgrade.

The M1 chip was specifically designed for a Mac, however, this state of the art technology has also been put into the iMac 2021 and the iPad Pro 2021. Equipped with a 5-nanometre processor and the ability to perform 16 billion transistors, an Apple product equipped with an M1 chip now only needs one chip to deliver all of its features. Continue reading to discover all the exciting new details involved in the next generation of Apple products.

Unified memory

M1 brings together its high-bandwidth, low-latency memory into a single package. This means performance and power efficiency will dramatically improve as the technologies in the SoC (Single system on a chip) can access the same data without having to move it between multiple memory pools. The increased performance and power efficiency also means video processing is up to 3.9x, while imaging processing is up to 7.1x.

Power and graphics

The 8-core CPU is the highest performance CPU Apple has ever created. Built with four special performance cores and four efficiency cores, the M1 allows you to complete tasks using the least amount of power. This means you can browse the web, edit videos or play games without killing your battery life. Speaking of battery life, the M1 battery helps bring a massive increase in performance. Thanks to the macOS Big Sur power management feature which automatically splits tasks between the M1 chip and the four efficiency cores. This allows the best battery life in any Mac ever as you can wirelessly browse the web for up to 17 hours or enjoy up to 20 hours of movie playback. While the iPad Pro 2021 has all-day battery life capability.

Graphic wise, the M1 chip proves to be one of the most impressive parts of the technology. The 8-core GPU is the most advanced processor Apple has ever made as the M1 is capable of completing almost 25,000 threads at once while matching peak PC performance using only 33% of the power.

Machine learning

If all of this wasn’t impressive enough, the M1 chip’s machine learning allows the Mac to benefit from performance never before seen on an Apple device. Built with a 16-core design, the M1 is capable of completing 11 trillion operations a second! The Neural Engine combined 8-core GPU and the machine learning accelerators the M1 chip is able to excel at machine learning up to 15x.


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