06 August 2021

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What Phone Should I buy? An iPhone Or A Samsung

Throughout history there have been great rivalries; England vs Germany, Batman vs The Joker and of course the biggest of all, Apple vs Samsung. If you're struggling to decide which phone is best for you struggle no more, here's a breakdown to help you decide which phone to buy.

People’s Opinion

There seems to be a fairly universal opinion that Samsung creates phones with better battery life, storage and a better camera, while Apple likes to focus on fancy features like talking emojis and a smoother user experience. However, once you go iPhone you don’t go back. For what iPhone devices potentially lack in quality they make up for in innovation. Apple Pay first came out in 2015 and it took Samsung and Android a year to catch up, Apple was the first phone company to bring in fingerprint ID with the iPhone 5, and in 2017 when the iPhone X came out they introduced Face ID for the first time.

Head-to-head table

We mentioned earlier that everyone thinks the iPhone battery life and camera quality is a lot worse than a Samsung device but is that true? Let’s look at the differences between the Samsung S21 and the iPhone 12.


There isn’t much to split the phone heavyweights in terms of prices. At the time of writing the iPhone 12 Pro is £999 while the Pro Max is a whopping £1099. Despite the iPhone 12 still being expensive, it isn’t too far away from the Samsung prices. You can pick up the latest Samsung S21 5G for £819, however, if you want a larger model, they will cost you £999 (S21 5G +) or £1199 (S21 Ultra 5G). It should be noted that Samsung has recently released their first affordable range, the Samsung A52 5G and the Samsung A72. You can pick between the A52 at £399 or the A72 at £419. Check out our blog all about the Samsung A52 5G here.


What are shoppers saying? Well, sale wise Apple had a good 2020, with the company recording $111.4 billion sales (a nice 21% increase from the previous year). iPhone wise, according to Reuters, by the end of 2020 hit sale figures of $65.60 billion which smashed the record set three years ago. Samsung on the other hand (according to Statista) sold 55.76 million smartphones by the end of 2020 which gave them a 20% market share. After a slightly disappointing set of Samsung Galaxy S20 sales, the Samsung S21 almost tripled the first-month sales of the S20. Meanwhile in Korea, the S21 reached a million sales in record time. Despite losing out to Q3 in 2020, research by firm Gartner showed that Apple finished the year the strongest of the two with Apple reaching almost 80 million sales compared to Samsung’s 62.17 million. This however is mainly because the iPhone 12 came out in this period. Despite the strong finish to the year, Apple’s market share has dropped to 5.4%. So it seems more people are ditching their iPhones.

Whichever phone you buy you know you'll be getting your money's worth. If you want a smoother, seamless user experience maybe an iPhone is the way to go. However, with Samsung taking the larger market share Samsung phones keep getting better and better you can see why so many people are going for Samsung products.

Insure the phones we've been talking about in this blog

iPhone 12 Pro Insurance

iPhone 12 Pro

From £6.01 per month

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Samsung Galaxy S21

Samsung Galaxy S21

From £6.24 a month

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Samsung A52 5G Insurance

Samsung Galaxy A52 5G

From £4.93 per month

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Frequently Asked Questions

We have a choice of cover so that you can find the level of insurance that meets your needs. Our Essential level of cover looks after you in the UK or abroad for breakdown, loss, theft, fraudulent use and accidental damage (yes, that includes cracked screens and dropping your mobile/gadget down the toilet). In addition, we have other levels of cover that insure you against unauthorised calls and includes mobile/gadget accessories cover, extended cover abroad (365 days a year) and liquid damage. 

While you’ve probably got a 12 months manufacturer’s warranty this only covers you for mechanical breakdown. Our gadget and mobile phone insurance includes cover for cracked screens, liquid damage, accidental damage, loss and theft. Once your 12-month warranty is up, we cover mechanical breakdown too!

Your gadget or mobile phone might be covered under your home insurance but the cover is unlikely to cover all of your needs and could leave you without a mobile phone or gadget for a considerable amount of time (home insurance claims can take a while to resolve). 

Home insurance isn’t designed with your mobile or gadget in mind, so is unlikely to cover you for fraudulent use or unauthorised calls. Furthermore, if you claim on your home insurance, the excess you may be required to pay could be higher than the cost of having a separate gadget or mobile phone insurance. Naturally, your contents insurance premium may then increase when your policy comes to renewal, due to the claim you made.

Please make sure you view the benefits and cover of each gadget or mobile phone insurance policy before you make a decision. If you’re not sure, give us a call and we’ll help explain our cover options further.

Next Generation Insurance (NextGen) is an insurance intermediary (broker) and not an insurance company. We sell and administer gadget and mobile phone insurance products on behalf of insurance companies.

We only work with A-Rated Insurers, which means that you are insured with reputable companies. The underwriters that we work with are Axa Insurance (Premium & Ultimate products) and Zenith (Essential product).

You can pay for your policy annually or monthly on our Premium & Ultimate products and annually only on our Essential cover. For monthly payable policies we set up a subscription for the monthly instalments and the premium will be taken from the bank card you use to purchase your insurance and pay your first premium. 

If you have a preferred day on which you would like payment to be taken be sure to start your policy from that day of the month. We are not able to change payment collection days once the policy is active because the payment date directly aligns with the policy cover period.

To make changes to your personal details, including your payment details, head over to the NextGen Customer Area. You don’t need a password to log in, just enter your mobile number or email address and we will send you a 6-digit pin. 

If you want to change your gadget or mobile phone, please email the details of the new gadget to hello@nextgeninsurance.co.uk and we will consider the request and calculate any change in premium and get right back to you. 

Unfortunately, we’re unable to process change of payment collection date requests. 

Yes, your gadget or mobile phone must be have been purchased in the UK. You can insure gadgets or mobiles that you have purchased from network providers, direct from manufacturers or a high street store.

If you purchase your gadget or mobile as a refurbished device, it must have at least a 12-month warranty.

Our Essential policy only insures refurbished gadgets that are purchased directly from network providers or manufacturers. This clause does not apply to our Premium & Ultimate products. 

We offer cover for a large range of gadgets including, but not limited to smartphones, laptops, Macbooks, tablets and smartwatches. We’re always adding new gadgets to our list, if you can’t find your gadget, get in touch on hello@nextgeninsurance.co.uk

We can insure the gadget or mobile phone that belongs to you or your immediate family, as long as they live at the same address as you. By ‘immediate family’ we mean your Mother, Father, Son, Daughter and spouse. 

You need to make sure your gadget or mobile is safe and secure at all times. If you leave it unattended it should be locked up, out of sight or left with someone you trust. Failure to be sure that your gadget is safe could mean your claim is declined.

If you knowingly leave your gadget where others can see it and you can’t, and your gadget is then lost or stolen, we may not pay your claim. 

We will always take into account the individual circumstances, however, we’d expect you to take good care of your gadget at all times. 

Gadgets are worth a lot of money and as such, we’d expect appropriate precautions to be taken to protect them at all times. For example, if you were sat in a coffee shop and needed to nip to order another drink or to the toilet, you couldn’t reasonably expect to leave your gadget on a table, unattended and for it to still be there when you return. Just think of your gadget as a bundle of cash, we’re pretty sure you wouldn’t leave that unattended either. 

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